The still-unannounced but much-discussed iPhone 17 Pro Max іs almost certain tо be one оf the most powerful and anticipated smartphones оf 2025. It’s expected tо headline the iPhone 17 lineup, which may also include the standard iPhone 17, the iPhone 17 Pro, and a new model dubbed either iPhone 17 Air оr iPhone 17 Slim.
While the slim and lightweight Air model may attract some attention, it’s the iPhone 17 Pro Max that will likely pack the most advanced specs.
Expected Launch and Pricing
The iPhone 17 series – including the Pro Max – is widely expected to launch in September 2025.
Apple almost always unveils its new iPhones іn early tо mid-September, and at least one source has specifically pointed tо a September release. Sо this timeframe seems quite reliable.
The starting price will likely be $1,199 / £1,199 / AU$2,149, іn line with previous Pro Max models.
Design Rumors and Leaks
Unified Button Concept
One of the more intriguing design rumors is the introduction of a single multifunctional button that could replace both the volume buttons and the Action button.
- This unified key might resemble a Camera Control-style button, allowing users to swipe across it to adjust volume or press it to activate customizable functions.
- A similar idea was tested on a prototype iPhone 14 Pro, which combined two volume buttons into one.
Although Apple has been exploring this concept for years, it’s still unclear whether this redesign will make it into the final iPhone 17 Pro Max.
Frame and Materials
Some leaks suggest that Apple may switch from titanium to aluminum for the frame, with the top half of the back also made of aluminum, while keeping the bottom half glass. A larger camera bump is also rumored.
That said, other sources strongly believe Apple will stick with titanium, as used in the iPhone 16 Pro Max, making this material change uncertain for now.
Camera Layout and Structural Design
Leaked images show a new camera layout, resembling the Google Pixel 9 with a wide rectangular cutout.
- Some sources claim this is a preliminary design and the final product will feature significant camera layout changes, but will keep a unified rear color finish.
- Dummy units and leaked metal molds support the idea of a redesign, though opinions remain mixed online.
Shape and Display Features
- The iPhone 17 Pro Max may have more curved edges, making it more comfortable to hold.
- According to one leak, it could be thicker than its predecessor, with dimensions of 163.04 × 77.59 × 8.75mm.
- The display is expected to remain 6.9 inches, but may come with several enhancements:
- A less reflective and more scratch-resistant type of glass
- A new display technology that is more power-efficient and durable
- A less reflective and more scratch-resistant type of glass
Additionally, rumors point to a smaller Dynamic Island, potentially achieved either through under-display Face ID or a new metalens-based proximity sensor.
